Success in our increasingly visual business world means knowing how to get your message across on video.
Although I have 30 years presenting experience, selling to camera is new to me. I therefore launched the SellToCamera blog in September 2009 to share what I discover, and to help business professionals learn to present on video.
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A new portal wants to be at the focus of user generated content about cloud computing. While built using the Qrimp cloud application builder, it is not clear if The Cloud Computing Portal is from Qrimp or a third party.
I recently came across the Cloud Computing Portal. While the look and feel needs some work, the goal is to become a central source of information on cloud computing. The model is to get user-generated content from the community.
Unlike Wikipedia, it is not obvious at first sight who is behind this portal. The only clue is the URL cloudcomputing.qrimp.com. This tells us that the portal is being hosted by Qrimp, a cloud application builder.
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Do ISVs looking at PaaS know the confidence trick at the heart of cloud computing? Banking relies on a similar confidence trick. We ignore it, however, as banking is so useful. Cloud computing is equally important to ISVs building SaaS solutions.
In part one of this article I introduced Phil Wainewright’s five layer PaaS model. Phil asked readers to say which layer they would prefer to use for building a SaaS application. Readers had cast 173 votes by May 15th.
In part two I looked at layer one: do-it-yourself and layer two: managed-hosting. Neither is suitable for SaaS ISVs. In part three I move up to PaaS layer three: cloud computing. Might this be more suitable for ISVs building SaaS solutions?
Cloud computing was the most popular choice of Phil’s readers. 27% said they would prefer it to develop a SaaS application. I wonder how many of them realise that cloud computing, just like banking, relies on a simple confidence trick…
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Managed hosting seems a good way to migrate on-premise applications to SaaS. Looking closer, however, the chances of making any money that way are slim to non-existent. Oh, and forget about do-it-yourself for PaaS.
In part one of this article I introduced Phil Wainewright’s five layer PaaS model.
Phil asked readers to say which layer they would prefer to use for building a SaaS application. Readers had cast 173 votes by May 15th.
Let’s work though these results and see what they mean for ISVs moving to SaaS.
At the lowest of the five PaaS layers you build your applications with whatever tools and architecture you want. You select, buy and run the hardware to support your SaaS solution.
Perhaps the 10% is because readers said what they would prefer to do; not what they should do?
Geeks like to play with technology! It seems there are still some who think setting-up racks of servers is a good use of their time.
Facebook can borrow USD100M to buy 40,000 servers.
Salesforce.com can invest tens of millions to run their data centres.
You can’t, however, so forget about it right now.
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Knowing the best cake to pick is difficult when they all look the same. If you look more carefully you spot the differences. ISVs moving to SaaS have difficulty telling apart the different PaaS approaches. Phil Wainewright’s five-layer market model helps classify the many PaaS vendors.
As an ISV moving to PaaS, you need to understand what choices are available to pick the right one. The Cloud Computing, Saas and PaaS market map is a good high-level view, but does not go into enough detail. To understand PaaS vendor positioning we need something more.
Phil Wainewright has a good five-layer PaaS model on the Software as Services blog that is more helpful. Phil splits the PaaS market into the following five layers:
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Hi, I'm Andrew Biss. In the software industry since 1980, I started to blog professionally in 2007 with ISV Survival, paasTalk and then SellToCamera.
In March 2010 I founded StoryComplete to help software companies sidelined by innovation build the skills they need to get off the sidelines, re-enter the game and win.
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