ISVs should not misuse on-premise tools to build and deploy SaaS solutions. New business realities demand ISVs take a different, more integrated, approach to development and deployment tools.
ISVs must use their domain skills to delight customers, not waste their time building platforms. ISVs that accept platforms are now services can focus on building exciting SaaS solutions for their vertical niche.
ISVs face new challenges building SaaS solutions: new technologies, business models and much lower barriers for new competitors. Development and runtime technology are no longer competitive differentiators; ISVs can (and should) buy them as utility services. Platform as a Service allows ISVs to focus on creating unique business features to astound their users.
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Platform as a Service is a big change for ISVs who traditionally mistrust "all in one" solutions. Even so, PaaS is a strategic change in how successful SaaS ISVs will build and deploy solutions for their niche. The paasTalk blog delivers independent news and views on this important development, with an emphasis on the Europe-specific challenges facing ISVs moving to PaaS.
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I have been in the software industry for 28 years: 12 in the UK, 2 in France and 14 in Germany. I have specialised in application development tools from my earliest days as a developer and consultant. Since 1988 I have held senior management positions with Europe-wide responsibility for tool ISVs. I write the paasTalk blog and bring a European view to Platform as a Service.
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