Although I have 30 years presenting experience, selling to camera is new to me. I therefore launched the SellToCamera blog in September 2009 to share what I discover, and to help business professionals learn to present on video.

Why SellToCamera?

The name SellToCamera is a good fit for a blog sharing how to sell directly to the camera and learning how to get our message across and motivate our audience to take action.

Remember, we are not trying to sell our product or service directly in a short video, rather we need to sell taking action — that vital next step. If we can achieve this goal in a 2 minute video, we are streets ahead of our competition (many of who are publishing boring 40-minute screencasts with clip art and sound effects!)

Come on over »

ISVs need new tools to build and deploy SaaS solutions

ISVs face new challenges to build and deploy SaaS solutions: new technologies, business models and much lower barriers to entry.

Development and deployment technology are no longer competitive differentiators with SaaS; ISVs can now buy these as utility services from PaaS providers. Platform as a Service allows ISVs to focus on creating unique business features to astound their customers.

PaaS is a competitive must for European SaaS ISVs

PaaS is a big change for ISVs who mistrust all in one solutions. Even so, PaaS is a strategic change in how successful SaaS ISVs will build and deploy solutions for their niche.

Andrew Biss writes the paasTalk blog to give European ISVs independent news and views on this important change in the ISV business model. paasTalk has a special focus on the special challenges that face European ISVs moving to PaaS.