Success in our increasingly visual business world means knowing how to get your message across on video.
Although I have 30 years presenting experience, selling to camera is new to me. I therefore launched the SellToCamera blog in September 2009 to share what I discover, and to help business professionals learn to present on video.
Why SellToCamera?
The name SellToCamera is a good fit for a blog sharing how to sell directly to the camera and learning how to get our message across and motivate our audience to take action.
Remember, we are not trying to sell our product or service directly in a short video, rather we need to sell taking action — that vital next step. If we can achieve this goal in a 2 minute video, we are streets ahead of our competition (many of who are publishing boring 40-minute screencasts with clip art and sound effects!)
